Brand omni-channel business
The brand omni-channel business began with Signeo Design International Limited ("Signeo Design") in 2008. Over the past 10 years, the Group has been providing brand management, brand licensing and product sourcing services to a wide range of consumer electronics brands such as Akai, Nakamichi and Philips through Signeo Design. With its strong procurement solutions and comprehensive sales and distribution network in the Asia Pacific region, Signeo Design has also successfully become one of the industry leaders.
E-commerce developed rapidly during recent years. To meet with the needs of the customers, the Group actively explored online sales channels and successively deployed local e-commerce teams and specialists in Southeast Asia markets such as Indonesia, Taiwan and Singapore in 2018 to provide local brand generation operation business. Since then the brand omni-channel business was officially established which consolidated with the resources and teams under Signeo Design to achieve online and offline channels integration.
The brand omni-channel business is currently being operated under E-GoGo Limited, a wholly-owned subsidiary of the Group. Its business network covers major cities in Southeast Asia, including Hong Kong (operated by Signeo Design, a wholly-owned subsidiary of the Group), and Taiwan (under Signeo Design International Limited (Taiwan Branch), a wholly owned subsidiary of the Group), Singapore (under Signeo Design-Richgo Singapore Pte. Ltd., 51% owned by the Group,) and Indonesia (under PT Egogo Hub Indonesia, 69% owned by the Group). In the future, it will also look for potential venture capital opportunities in other Southeast Asian countries such as Vietnam to strengthen synergies between businesses in different regions.
The Group will put customer business and deepening of brand and customer base as mission and set consistent consumer shopping experience as the goal, to focus on providing one-stop business solutions for omni-channel brand management for business customers. This will include online and offline brand marketing strategy and consultation, the brand generation operation for official online malls and stores at various online platforms, digital marketing services, IT solutions, customer service, warehousing and distribution, and offline smart stores. The Group strives to develop into the leading e-commerce business partners in terms of technology research and development as well as total solutions for retailers, brands and manufacturers in Southeast Asia.