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Semiconductor Distribution Business is the Group’s specialty area. With over 30 years in the distribution of semiconductors, AV Concept has established an extensive sales, sales support and distribution network, built close ties with key electronics manufacturers and created strong business partnerships with many leading companies.


AV Concept’s value extends beyond being a semiconductor distributor, it is a one-stop service provider offering specialised services and expertise for semiconductor customers. Related services provided by the Group include:


  • Provision of value-added services including assembly, design, kitting, just-in-time delivery and programming;

  • Professional sales expertise for assisting clients with developing value-added solutions including the provision of after-sales services and technical support that addresses their specific applications needs.


Accordingly, AV Concept has successfully nurtured long-term relations with internationally renowned customers and suppliers, earning numerous accolades including the 'Best Distributor' of Samsung Electronics in the Asia Pacific Region.


Further, the Group formed a 75% owned joint venture namely AVP Electronics Limited in year 2012. AVP Electronics Limited and its subsidiaries (“AVPEL Group”) engages in the trading of semiconductors and electronic components and is currently focusing on Samsung electronics business.


While our specialised expertise has strengthened our existing partnerships, in response to business demand, AV Concept continues to expand its distribution portfolio, grasping suitable opportunities in the fast-changing electronics market.




The Group formed a 75% owned joint venture, AVPEL, in year 2012. AVPEL is one of Asia’s leading electronics components distribution companies for Samsung Electronics, consolidating its prime business areas in Mainland China and Hong Kong. Its comprehensive sales and distribution network provides an important link in the semiconductor and electronics components supply chain across China.

With in-depth product knowledge and engineering know-how, AVPEL's in-house engineering team offers technical design and applications engineering support to customers at many stages. Together with our insight into local market conditions, that distinguishes us from our competitors. Our one-stop service capability has been crucial in helping us to maintain long-term relationships with major suppliers and customers.


AVPEL’s revenue growth is mainly contributed by Samsung electronics products. The key products sell by AVPEL including but not limited to CMOS image sensors and multi-layer packaged chips. With the increase in demand of mobile phones in China and other Asia Pacific regions in recent years, the sales of mobile phone components by AVPEL increase and the revenue growth in AVPEL is increase accordingly.


About AV Concept Singapore Pte. Ltd. (“AV Concept Singapore”)


Established in 1989, AV Concept Singapore is the regional headquarter of the Group's semiconductor business in Asia Pacific regions. AV Concept Singapore works closely together with our customers and suppliers through our representative offices in India. AV Concept Singapore is now focusing in the sales and distribution of semiconductors from Samsung Electronics Singapore Pte. Ltd.


The key products sell by AV Concept Singapore including but not limited to memory chips and thin film transistor liquid crystal displays and panels (“LCD”). AV Concept Singapore now mainly covers the business in the regions such as Singapore, India, Thailand, Malaysia and Philippine.


Riding on the Group's solid experience and comprehensive network in the China and in the Asia Pacific regions semiconductor and electronics supply chain, the semiconductor distribution business segment remains as the core business of the Group. This segment has been able to achieve consistently outstanding performance over the years. Moving forward, AV Concept will continue its dedication to bring newer technologies and better services to Asia’s electronics industry, striving to maintain long-term sales and margin.

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